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Privacy Notice

Effective Date: April 17, 2021


This Privacy Notice provides information concerning Asia Supermarket’s data practices and the choices you have concerning the personal information Asia Supermarket collects, uses, and discloses.  This Privacy Notice applies when you access or use, including mobile-optimized websites and mobile applications that link to this Privacy Notice, when you become a Smart Savings Cardmember, shop at our stores, use our H Fresh direct delivery service, contact our customer service teams, or otherwise interact with us (collectively, the “Services”). 

This Privacy Notice does not apply to any services or other websites that state that they are subject to a different privacy or data policy.  This Privacy Notice also does not apply to Asia Supermarket’s processing of employee data.


Asia Supermarket collects data directly from you and third parties, which may include your name and contact information.  We may also collect analytics and other useful information based on your interaction with our Services.  Asia Supermarket uses the information we collect to operate our business and website, communicate with you, promote our events, products, and services, and comply with laws, rules, and our policies, including our Conditions of Use.  This section describes the type of information Asia Supermarket collects:


Asia Supermarket collects identifiers and other personal information that you provide to us, such as when you create a customer account on or sign up for an account.  We also collect information when you participate in surveys or promotions or sign up to receive notifications, newsletters, or other communications from us.  Additionally, if you contact us through our Customer Services, such as in connection with an account change or closure issue, we will securely store a record of your request and any personal information that you provide as part of your request.  The types of information we collect directly from you may include:

Identification information, such as your name (first, middle, last) and Asia Supermarket membership number

Contact information, such as your mailing address, e-mail address, and phone number

Demographic information, such as your gender, age, and ethnicity

Payment information, such as your debit/credit card number and billing information

Asia Supermarket processes this information for membership administration and to provide you with the products or services that you have requested, including notification of any problems or other updates, as well as to alert you (under appropriate circumstances with your consent) of any offerings or member benefits that you might have an interest in.  We may also use this information to better understand our members’ needs and interests to help tailor our products and services to meet your needs.


We work with third parties, including vendors, product suppliers, and service providers, to acquire data about you.  This may include household and demographic information from mailing list providers to communicate with you about new products and services, offers, promotions, and other information.  We may also collect personal information in connection with data access or deletion requests submitted by authorized agents on your behalf, or through other publicly available sources.


Asia Supermarket uses cookies and other tracking technologies, such as Google Analytics, to automatically collect certain information about you when you interact with our Services.  For example, our web servers track various technical details about your site visit, including:

Details about the devices that are used to access our Services (such as the IP address, type of operating system, and web browser)

Dates and times of visits to, and use of, our Services

Information about how our Services are used (such as the content that is viewed or downloaded and how users navigate between our web pages)

URLs that refer visitors to our Services

Search terms used to reach our Services

We also automatically collect information based on purchasing activities by Smart Savings Card members, including:

Daily and weekly sales information, including customer counts by department and branch ID

The proportion of Smart Savings Card member purchases to total purchase count and overall Smart Savings Card use rate

Customer demographics and contact information

We use this information for a variety of purposes, including the authentication of members, recording of member preferences and settings, responding to reports of technical issues with our Services, ranking the relevancy and accuracy of the content on our Services, and support of Asia Supermarket’s internal audit and fraud prevention efforts.  We also use this information in aggregate form to analyze site traffic and trends to understand what content our members find useful or interesting.

To learn more, please review Section 3. Cookies and Other Tracking Technologies below.


Asia Supermarket’s Services are generally not directed to children, and we do not seek or knowingly collect personal information from children under the age of 16.  In limited circumstances, Asia Supermarket may promote events or campaigns that are open to all ages.  Asia Supermarket requires opt-in parental consent for the collection of children’s personal information. 

If we otherwise determine upon collection that a user is under 16, we will not use or retain the information without the parent or guardian's consent.  If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 16, we will make reasonable efforts to delete such information from our records. 


Asia Supermarket does not sell your information for money.  However, under the California Consumer Privacy Act (“CCPA”), some information disclosures that are necessary to provide you with personalized ads may be considered a “sale,” even if no money is exchanged.  If we determine that there has been a sale of personal information, we will comply with applicable law as to such activity.  For example, within the previous twelve (12) months, Asia Supermarket may have disclosed customer e-mail addresses to a marketing platform provider for digital promotional services.  If you are a California resident, you have a right to opt out of the sale of your personal information.  To learn more, please review Section 5, Your Choices below.

In other limited circumstances, we may disclose your information within Asia Supermarket’s family of companies, with our service providers, and as required by-laws, rules, and our policies.  If we need to share or otherwise process your information for purposes other than for which the information was originally collected, we will notify and seek your consent as appropriate.  Further details about how we may share your personal information are provided below. 

Asia Supermarket affiliates and parent company.  Asia Supermarket may share customer lists and member account information, including financial information, demographic information, and purchase history data to support internal operational, audit, and reporting requirements.

Service providers that perform services on our behalf, including:

Customer service and ticketing support providers.  Asia Supermarket may share customer names, shipping addresses, billing addresses, and purchase histories to support customer-directed inquiries and requests.

Technology providers, including email and web hosting providers, and cloud storage and site monitoring tool providers.  Asia Supermarket may disclose member account information, device, and online identifiers, and network activity information to support the operation of our Services, conduct site improvement, and protect against fraud.

Payment, shipping, and order fulfillment vendors.  Asia Supermarket may share member account information, including customer names, contact information, financial information, and purchase histories, in addition to location data and other identifiers to facilitate customer orders from intake to delivery and follow-up customer support as appropriate.

Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets.  If we engage in such a sale or transfer, we will – where required by applicable law – make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Notice.  After such a sale or transfer, you may contact the recipient with any inquiries concerning the processing of your personal information.

In addition, we may share your personal information to comply with legal and regulatory requirements, and protect against and prevent fraud, illegal activity (such as identifying and responding to incidents of hacking or misuse of our websites), claims, and other liabilities.


Asia Supermarket uses cookies and similar technologies to operate and provide our Services to allow you to navigate between pages efficiently, record member settings, and improve user experience across our Services.  We also use cookies in connection with our Services to help recognize user devices and stated user preferences.  Below is some general information about cookies and more specific information about cookies and other tracking technologies that Asia Supermarket may use.


Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website.  Cookies are then sent back to the originating web domain on your subsequent visits to that domain.  Session cookies are deleted automatically when you close your browser, while persistent cookies may remain on your device after the browser is closed (for example to reference your user preferences when you return to the same site).  Most web pages contain elements from multiple web domains so when you visit the website, your browser may receive cookies from several sources.

“Local Shared Objects,” or “flash cookies,” are also data files that can be stored on your computer when you visit websites.  These are similar to browser cookies but can store data more complex than simple text.  By themselves, they cannot do anything to or with the data on your computer.  Like other cookies, Local Shared Objects can only access personal information that you have provided on our Services, and cannot be accessed by other websites.  To find out more about flash cookies or how to disable them, please visit


Strictly Necessary Cookies

These cookies are essential to operate our Services and enable you to move around Asia Supermarket’s website and use its features.  Without these cookies, certain services you have asked for, such as navigating between pages or accessing your member account page, cannot be provided.

Flash, Performance, and Analytics Cookies

Asia Supermarket may use Local Shared Objects, also referred to as “flash cookies,” in connection with providing our Services.  These are used to enhance your user experience, for example, by storing your user preferences and settings as you interact with our Services.  We also make use of performance cookies to provide you with certain advanced website functionalities or to provide enhanced and more personal features in connection with providing our Services.  This may include storing changes you make on your member account page, such as your user name, or recognizing the platform from which you access the site.  These cookies are not used to track your browsing on other sites.

We also use analytics cookies to analyze how our visitors use our Services and to monitor website performance.  This allows us to provide a high-quality experience by customizing our offerings and quickly identifying and fixing any issues that arise.  For example, we use Google Analytics to set performance cookies on our Services, to keep track of customer shopping analysis and to assess which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

Marketing Cookies

Marketing cookies are used to track visitors across websites.  Asia Supermarket uses a marketing database management program that deploys a cookie when a user interacts with a marketing communication, such as a newsletter email or a marketing-based landing page on our website.  Marketing cookies collect personal information, such as your name, which pages you visit on our website, your history arriving at our website, and your Asia Supermarket account activities.  We use marketing cookies to evaluate our marketing campaigns' effectiveness or provide better targeting for marketing purposes.


You have choices on how we use cookies and similar technologies, as further described in Section 5 below.  Please note that if you disable certain cookies, certain site functionalities and features may no longer be accessible and other Services may not be personalized to you.  Below are some ways that you may be able to disable certain cookies or adjust your cookie settings

Browser Controls

You may adjust your browser setting to disable certain cookies by following the instructions for your browser as explained at  The “Help” or “Preferences” menu on most Internet browsers contains information on how to disable cookies, or you can visit  As described above, some of our Services may not function properly if certain cookies are disabled. 

Do Not Track.  Most browsers also have a setting for Do Not Track (DNT) signals.  DNT is a mechanism for allowing Internet users to control the tracking of their online activities across websites through their browser settings.  At this time, Asia Supermarket does not respond to DNT signals.

Mobile Device Controls

You may also be able to adjust your cookie settings on your mobile device.  Some mobile device operating systems, such as Android and iOS, allows users to opt out of mobile advertising IDs for ad personalization.  For more information on controlling your mobile cookie choices, please visit the Apple privacy control page for iOS devices and your settings in the Permission Manager for Android devices. 

              4. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purpose(s) for which the information was collected, depending on the purpose(s) for which the information was collected, the nature of the information, any contractual relationship that may govern the retention of the information, and our legal or regulatory obligations.  For example, we retain credit card pre-authorization data, including security codes, only as long as necessary to complete the requested transaction.  If you request deletion of your Asia Supermarket member account, we will terminate your access to our Services.  We will further destroy or choose to further retain personal information in de-identified or aggregated form, by applicable law.


Asia Supermarket maintains reasonable and appropriate administrative, technical and physical safeguards to protect the information we maintain against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.  For example, is secured by the Secure Sockets Layer (SSL) technology to encrypt and protect information transmitted over the Internet.  We also regularly monitor our systems for possible vulnerabilities and attacks.  However, no system is 100% secure.  We cannot warrant the security of any information that you send us, and we cannot guarantee that your personal information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

              5. YOUR CHOICES

You have choices about how your personal information is processed, including the right to access or delete it. 

To exercise your rights, please contact Asia Supermarket’s Customer Service Center for support:

[Local store]

Store Address:

910 W Valley Blvd,
CA 91803 USA 

Call Us: Tel: (626) 281-9772

Store Hours:

Mon-Fri: 9:00 am - 7:00 pm
Weekend: 9:00 am - 7:00 pm

Please be advised that for each request, we are also required to verify each requester’s identity, including authorized agents.  We may deny a request for access, deletion, or modification if we are unable to verify the requester with a reasonable degree of certainty.  If your request is denied, we will notify you of the reasons for the rejection. 


To the extent provided by applicable law, you may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information.  In some circumstances, withdrawing your consent to Asia Supermarket’s use or disclosure of your personal information will mean that Asia Supermarket will not be able to provide products or services to you or otherwise engage with you. 

In some cases where your personal information is accessible through an online portal or platform, such as the customer login page for individuals with member accounts, you may be able to directly exercise these rights by following the instructions on the portal or platform.  These include updates to your communication preferences, which lets you unsubscribe from receiving marketing or other commercial emails from Asia Supermarket.  However, even if you opt-out of receiving such communications, we retain the right to send you non-marketing communications, such as information about material changes to our Services or notifications about your membership.


You (or your authorized agent) may request access to the information that we maintain about you.  Unless we cannot verify your identity with reasonable certainty or there is another basis for denial, we will provide you with a copy of the information we maintain about you in the ordinary course of business, in a commonly used format. 

You may also request that Asia Supermarket correct any errors in your information.  You can always edit certain profile information by logging in directly onto your member account through our Services.

Upon review, we may reject your request to access or correct your personal information, as permitted by applicable law.  If we reject your request, we will notify you of the reasons for the rejection.


You may request that we delete some or all of your personal information, such as in connection with the closing of your Asia Supermarket member account.  In limited circumstances, we may reject your request if an exception applies, such as when the information is necessary to complete the transaction or contract for which it was collected or when it is being used about security incidents, compliance with legal obligations, or other legitimate Asia Supermarket interests. 


You may request that we transfer your personal information to another data controller.  We may reject your request if an exemption applies, or as otherwise permitted by applicable law.  If we reject your request, we will notify you of the reasons for the rejection.


California residents may opt-out of the sale of their personal information.  To submit such a request, please visit our Do Not Sell My Personal Information page.  You may also submit a request by contacting our Customer Service Center at the contact information provided above in this Section 5.


As laws, regulations, and industry standards evolve, Asia Supermarket may make changes to our Services and may further revise this Privacy Notice from time to time.  When we update this Privacy Notice, we will post the changes to this page and update the effective date on this page.  In cases where we make changes that materially alter your privacy rights, we will provide additional notice as appropriate, such as by e-mail or other contact information you have provided and given requisite consent for.  We encourage you to review our Privacy Notice to stay informed. 

              7. HOW TO CONTACT US

You may contact us with questions, comments, or complaints about this Privacy Notice or our data practices, or to exercise your privacy rights.  Our contact information is as follows:

[Local store]

Store Address:

910 W Valley Blvd,
CA 91803 USA 

Call Us: Tel: (626) 281-9772

Store Hours:

Mon-Fri: 9:00 am - 7:00 pm
Weekend: 9:00 am - 7:00 pm